Beyonce’s Sound of Change Concert Raises $4.3 million for Charity

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beyonce at sound of change concert
Beyonce headlines Sound of Change concert

Over 50,000 people converged upon Twickenham Rugby stadium in London on 1st June 2013 for the Sound of Change charity event. The star studded line-up of musical artists headlined by Beyonce included Ellie Goulding, Florence & the Machine, Haim, Iggy Azalea, Jay Z, Jennifer Lopez, Jessie J, John Legend, Laura Pausini, Mary J. Blige, Rita Ora, Simon Le Bon and Timbaland.

The concert was put on by Gucci’s charity Chime for Change. The charity’s goal is to raise funds and awareness for girls and women across the world focussing on the three key areas of Health, Education and Justice.

A further one billion people were able to watch the event when the show was broadcast to 150 countries.

Over $4.3 millon was raised through ticket sales and millions more have been received through further donations ranging from $695 to $57,750. The proceeds are to be distributed among more than 80 projects. Included among these projects, $25,150 is due to help Syrian refugees access health care through Doctors of the World; $50,020 to showcase the stories of sex trafficking survivors through Equality Now; $15,005 to send 30 girls in Houston to Camp SMART through Girls Inc., and $57,750 to build the first floor of Humaira Bachal’s Dream Model street school in Pakistan — further supported by a matching grant from Madonna’s Ray of Light Foundation to complete the school building.

Singer Jessie J opened the show with her uplifting No.1 hit Price Tag and warmed up the crowd, followed by Australian rapper Iggy Azalea who performed tracks Workand Bounce.

Producer Timbaland hit the stage pumped full of energy performing a medley of popular hits, which included Justin Timberlake’s Suit & Tie and Sexy Back.

As well as the musical line-up, Reverend Mpho Tutu, daughter of Archbishop Desmond Tutu, who delivered a poignant speech about the change that can be achieved when people join together.

She said: “We all agree that racism is intolerable, but we all tolerate second class citizenship for girls and women. Look at the people gathering in this stadium, we are the carriers for hope. Let’s not think that individual acts are too small to make change and make history. Imagine want the world could do if women are fully empowered. We can make change – we’ve done it before in South Africa.”

Archbishop Desmond Tutu, a leading figure during the 1970s and 80s anti-apartheid movement in South Africa, appeared via video link to speak directly to the men at the event.

“By standing up for girls and woman [it is important] that we really measure up as men,” he urged.

But it was still girl power that ruled the day as US singer Jennifer Lopez proved with a show-stopping performance of her first ever hit single Love Don’t Cost A Thing along with follow-up club bangers Jenny from the BlockGet Right and latest release Live It Up.

She said: “We can make a change, but when we come together we can all do amazing things.”

What quickly followed were piercing screams as she introduced surprise guest, R&B legend Mary J Blige to the stage to collaborate on The Beatles’ track Come Together.


SURPRISE GUEST: Mary J Blige was greeted with piercing screams when she joined Jennifer Lopez on stage to collaborate on The Beatles’ track Come Together [IMAGE: Getty]

Grammy award-Winner John Legend gave soulful performance of R&B favouritesOrdinary people, Used to Love U and a touching acoustic of Bridge Over Troubled Water.

Actress Jada Pinkett-Smith, an advocate of female empowerment, then took to the stage calling for change and support in stopping violence against women and girls.

“Together we can make the invisible visible, we can turn victims into survivors who thrive and make sure that their voices are heard,” she said.

She added: “There are an estimate 21 million victims of human trafficking worldwide, it is also estimated 8 out of 10 of these victims are women and children who have been denied their birth human right of freedom.”


MESSAGE: Actress Jada Pinkett-Smith was also in attendance [IMAGE: Getty]

As the sun faded and night set it, the anticipation of Beyonce’s 50-minute set could be seen on the thousands of faces around the stadium.

As expected Queen Bey arrived looking stunning in a leather one-piece and showcased her impressive vocal range with renditions of Sam Cooke’s A Change is Gonna Come and Etta James’ At Last, a stark reminder of the event’s true purpose.

A fiery performance of Run the World followed and smash hits Irreplaceable and If I Were a Boy were also included in the high-energy set.

She also sang Destiny’s Child classic Survivor to pay homage to women who had overcome struggles.

But it was a surprise appearance from her rapper husband Jay-Z, who performed a guest verse in her debut solo track Crazy In Love, that really sent the crowd into a frenzy.


HIGHLIGHT: Jay-Z joins wife Beyonce on stage

Bey ended the event she described as “such an incredible night for us all” with emotional power ballad Halo.

So far ticket sales have raised more than $4.3m (£2.6m) and will fund approximately 200 projects for women and girls across 70 countries.

Beyonce, the concert’s artistic director, said: “Women’s rights [are] something that has always been close to my heart…being a mother it is really important that I can do what I can and use my voice.

“There are women around the world that don’t have a voice so we have to use our voices and raise awareness and be part of something where we can leave a legacy and help improve this world.”

To donate, visit www.catapult.org or follow Catapult on Twitter: @wecatapult and Facebook at facebook.com/catapult

Alternatively, donations can be made via the offical chime for change websitewww.chimeforchange.org and fb.com/chimeforchange

Main source : Voice Online

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